Dale Earnhardt honored at Dale Earnhardt Day
April 30, 2008
The Hershey Company honored the life and career of racing legend Dale Earnhardt with the unveiling of a replica of a large fan photo mosaic during the Dale Earnhardt Day celebration in Mooresville, N.C. on Tuesday.
Bearing Earnhardt’s likeness, the 6-foot-tall, 8-foot-wide mosaic is comprised of approximately 1,400 photos from fans across the country, including actress Carmen Electra, racing team owner Richard Childress and drivers Mark Martin and Martin Truex Jr.
The mosaic, previewed to fans, will serve as a permanent tribute to “The Intimidator” at Dale Earnhardt Inc. (DEI) headquarters in Mooresville when completed later this year. In recognition of Earnhardt’s impact on the racing world, Hershey is paying tribute to Dale Earnhardt by producing a series of Collector Edition Dale Earnhardt Hershey’s Milk Chocolate Bars, Hershey’s Milk Chocolate with Almonds Bars and Kit Kat Wafer Bars. The specially moulded bars feature a distinctive on-bar design, including Earnhardt?s signature and stylized #3.
The Collector Edition bars will be available at select retail outlets nationwide while supplies last. Hershey is also encouraging fans to honor the racing legend by inviting them to visit www.hersheys.com/dale to upload a photo for inclusion in the permanent mosaic and to make a donation to The Dale Earnhardt Foundation. Fans can still upload their photos and tribute messages through June 3 for inclusion in the final mosaic.
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