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Starting Another Business?

August 10, 2007

For years I’ve been country living with a city paycheck, while working at home in a variety of capacities.

It began with freelancing, then consultation only for a select group of clients (most of them a spillover from my freelancing assignments), then business registration and creating my own mini-empire on the farm.

Yes, there was a spell in there (and secretly it always drove me a little nuts) when I’d work one-on-one with friends helping them to create hobby websites that they had no motivation to turn into a little income generator for themselves.

It’s sad really to see the knowledge inside of them that could have been put online to benefit others or to give them a second income - only to be lost to lack of motivation and discipline. Available time has nothing to do with it either since I know full well how many hours they spent in front of the idiot box every night or fretting about being late for their scrapbook meetings while their husbands slaved in the bush all day!

The relationships I didn’t mind developing website for were the ones built for friends who ‘got it’. They understood what an online presence could do for their offline business, that it was practically free advertising, that, if done correctly, could bring multiple repeat buyers into their stores every week.

I love those who have drive and determination to make a success out of themselves. It’s not that I loathe the non-driven person - in fact it is more that I grieve for them. They hate (or at best, tolerate) their jobs, their personal and meaningless ruts (like the ranting mother-in-law fretting over missing the most important appointment of her week - the scrapbook meeting!).

They hate or loathe the commute, leaving their children with baby sitters, and so on - but they can’t see that there’s a better way. Their way works for their friends, worked for their parents, works for their neighbors - but does it really? Does it really work if every one is simply tolerating or loathing their 40 hour a week existance?

Having my own online business for the past 9 years I’m well aware of the opportunities and growth potential, and the freedom that an online, semi-automated, business represents. I’m also well aware of the sacrifices in getting it going, keeping it going and sticking with it.

But lately, I’ve had an itch for a new type of business. One that’s not so secluded, one that involves a team where the entire lot doesn’t all fall on my shoulders anymore. Perhaps I’m getting tired but I think I’m just learning to work smarter as the years pass.

Oh, this business will still be internet related. And it will still focus on helping the business-minded (they’re my passion) and the ones who may not have the experience but definately have the drive. I’ve just got to find the time to get it off the ground.

I’ll also have to consider, before I begin, a smart exit plan that still supports the team even though I won’t physically be here - since one of my goals is to move 3 provinces away in the next year.

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